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If you don’t have a plan, make one now!

Recently we have been doing a lot of work on goal setting. For those who don’t set goals, goal setting is one of the major triggers for success. Watching the olympics over the last few days got me thinking, thinking about the story behind every gold medal. You see, every successful gold medal has been […]

Are you spending your time on the right things?

One of the breakthrough tactics that I have learnt over the last 12 months is to focus my time on the right things. All eCommerce site owners are busy, often very busy, but are you busy doing the “right things”? 80:20 Everyone knows the pareto principle, that 20% of the input accounts for 20% of […]

Video Marketing – Are you Maximising Your Opporunity?

Using video to sell products is well documented, though many ecommerce sites still don’t use video on their sites to sell products. Video is especially useful when selling complex products that need a lot of explanation or where there is a wide choice and customers need help selecting the right product. You don’t have to […]

Google Website Optimizer – Gets the Chop!

One of the key tools that many e-Commerce webmasters rely on, Google Website Optimizer, is being retired. It has been a core tool for anyone serious about split testing changes on their website. Whilst it is rather clunky and not exactly what we would call ‘elegant’ it did the job pretty well, plus it was […]

Advanced e-Commerce Tracking Using Google Analytics

Are you using Google Analytics’ e-Commerce tracking feature to its fullest potential? Here is a great case study of how Nissan is using Google Analytics to track non-ecommerce conversions, the reason they are doing this is to capture more information about a conversion. You can use Google analytics e-Commerce tracking to record further information about […]
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